Colt 44mm Automatic SS/LE ANF Asia 2824 Special offer Reviews

NEWS WATCHES

Study Finds That Your Sheer Manliness Made You Want That Luxury Status Watch
A recent?study published in Nature suggests that the hormone testosterone is responsible for men wanting luxury watches. I’ve discussed the psychology of buying luxury watches at length in the past and have talked about the function of “status” (versus utility) in purchase decisions. Now we have a better understanding of what actually creates this desire for status. This study not only reinforces my previous theory that “status-seeking” is an important factor for many people in making a watch purchase decision, but introduces an interesting twist. That twist is the inverse relationship between wanting a tool/utilitarian/durable watch and wanting a luxury/status/wasteful watch.The study didn’t focus on just luxury watches, but it certainly featured them. The question the researchers were trying to ask is what role testosterone had in men wanting to buy status watches?¨C also sometimes known as Veblen goods. I liked the term the researchers used which w
SIHH 2012 Watch Show Summary: Hello China, Goodbye China
SIHH is a bit like the automobile traffic in Italy. It is crowded and there is only the semblance of organization. Despite a series of reasons why you might thing the entire system should not work, it does. The mania of a trade show convention is ironically melded with the attempt at having a high society event. The contradictions of the show shadow the very industry it serves – and somehow we love it for that. By the way, a shout out to IWC for their incredibly intricate booth design. No detail was spared to make their booth look like a bona-fide Hollywood set on board an aircraft carrier complete with a half jet, fog machines, uniforms, and of course pilot watches.Leaving the 2012 show I have a number of things to report. The most important thing to remember is that 2012 does not represent the plans of 2011. Watch products generally take about three years to plan and develop. For that reason SIHH 2012 is really about what was going on in 2009 and a bit after. At that time the e