Longines Evidenza steel quartz Kal. L152.2 Ref. L2.155.0.71.5 Reviews

NEWS WATCHES

IWC Da Vinci Ladies' Collection Redesigned For The Zeitgeist
It's the year of the Da Vinci for IWC Schaffhausen, and of three new introductions unveiled at a preview in New York yesterday, two are ladies' timepieces, with more ladies' pieces set to be introduced at the SIHH next month in Geneva. The introductions are a concerted effort by IWC to strengthen the brand's ladies' collections, according to IWC creative director Christian Knoop, who says "We are consciously trying to anchor the brand in the minds of women, who account for a significant proportion of watch lovers."IWC’s iconic??Da Vinci line, first introduced in the 1980s, has not been revised since 2007.The first of the two new ladies’ watches is?the Da Vinci Automatic 36 Ref.IW458312, in stainless steel with an intense blue dial that is a nod to a vintage ladies’ IWC. The company has been making ladies' wristwatches since the 1930s; in fact, its first wristwatches were for ladies, since pocket watches were still the preferred timepieces for men. Although price point
Jaquet Droz Grande Second SUW Watch: Sensitive Strong Looks
Jaquet Droz is another luxury Swatch Group watch brand. I’ve always seems them a cousin of Breguet (in terms of style), which is also a Swatch Group brand. The majority of their watches are based on a “grand (grande) seconds” display with places emphasis on the seconds read out using an overlapping subsidiary dial which is larger than the dial used to display the hours and minutes. Most of their watches have been “artsy” or formal looking, but the SUW is something different, sort of.Figuring that their traditional looks were sort of alienating the younger population of watch buyers, Jaquet Droz thought they would liven things up a big injecting a new and more rugged design into their traditional figure eight layout theme. The resulting watch looks really cool actually, but only looks rugged as my inclination is to say that you don’t want to go around beating up this watch. Inside is an automatic mechanical movement of course.