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NEWS WATCHES

Cadillac Points To Luxury Watches Industry As Inspiration For 2013 XTS Car Design
Much ink has been spilled when it comes to comparing wristwatches and cars, and it’s an analogy I myself have drawn in articles. Most times, though, that comparison has been in one direction. ?A video we found from Cadillac shows us the comparison can actually be a two-way street.The video is really a PR bit for the design influences for Cadillac’s new XTS model. While they call out other industries, it was very intriguing to hear them deliberately reference the watch industry – specifically, the luxury end of the market. Frankly, it’s not a big leap to make, in either direction. Though it is interesting because historically (and still today) the watch industry very much borrows from automotive design when dreaming up new models. It is interesting to hear how the automotive industry is now in turn, looking to the watch industry.
Bulova Accu-Swiss Percheron Watch Available In Solid 24k Gold For $42,000
The absolute best part of Baselworld isn’t just the discovery of new watches you expect companies to release, but even more so those watches that you would have never expected them to make. In that latter category is this new Bulova Accu-Swiss Percheron ref. 65B164 watch in the world’s only 24k gold case. In addition to the interesting use of material, it also features a new design and wild looking strap, the?latter of which I will dedicate some time to discussing at the end of this article.The 24k gold Bulova Accu-Swiss Percheron is a pet project of the still-new Bulova President Greg Thumm. As a watchmaker, Thumm himself always wanted a timepiece made out of 24k, versus 18k, gold. The difference is that 24k gold is pure gold, and 18k gold is an alloy. Why do luxury watches use a gold alloy? Are they trying to be cheap? Not at all, 18k gold is used because pure gold is too soft for most purposes, especially for a watch case. Pure gold will wear away and scratch very easily