Tag Heuer Carrera chronograph steel / titanium automatic Kal. 1887 Ref. CAR2C12-0 Reviews

NEWS WATCHES

Study Finds That Your Sheer Manliness Made You Want That Luxury Status Watch
A recent?study published in Nature suggests that the hormone testosterone is responsible for men wanting luxury watches. I’ve discussed the psychology of buying luxury watches at length in the past and have talked about the function of “status” (versus utility) in purchase decisions. Now we have a better understanding of what actually creates this desire for status. This study not only reinforces my previous theory that “status-seeking” is an important factor for many people in making a watch purchase decision, but introduces an interesting twist. That twist is the inverse relationship between wanting a tool/utilitarian/durable watch and wanting a luxury/status/wasteful watch.The study didn’t focus on just luxury watches, but it certainly featured them. The question the researchers were trying to ask is what role testosterone had in men wanting to buy status watches?¨C also sometimes known as Veblen goods. I liked the term the researchers used which w
Blancpain Air Command Chronograph Watch
Tackling the re-release of a classic is risky business. Oftentimes, I feel major brands get too cute when trying to rebirth an icon from their past. There seems to be pressure coming from somewhere in these big organisations to make changes, when sometimes it just isn't necessary. In fact, a lot of the time, it's completely counter-intuitive to bring back a powerful design and mess it up for the sake of novelty. What should be new about these re-imaginings is the level of quality we're able to achieve with modern technology. That should be enough. And with the Blancpain Air Command, back at least after many years in the cold, it seems that the world's oldest watch brand has hit the nail on the head.The Air Command has an interesting parentage. It was born in the late fifties, following the success of the fifty fathoms. The US Navy had been so impressed with Blancpain's famous dive watch, the Swiss manufacture decided to produce a very similar model for Airforce for use in the skies.