American Watchmaker Benrus Relaunches With Three New Models
It may be difficult to imagine after many decades of Swiss and Japanese dominance of the watchmaking industry, but the United States was once a watchmaking power in its own right. Hamilton, Bulova, Waltham, and many others were all founded in America, but one of the unsung heroes of the golden age of American watchmaking was Benrus. Founded in New York City in 1921, the brand produced a wide variety of timepieces until its dissolution in the 1970s, including several different general-issue field watches for the U.S. military, the innovative Ultra Deep super-compressor diver, and the legendary Sky Chief chronograph, which became the watch of choice for commercial pilots at the dawn of the airline industry. Now, nearly a century after the brand's inception (and several years after a minor lifestyle brand revival in 2015), a New York-based investment group has revitalized the Benrus name and brought it back to its original home at the Hippodrome on 6th Street in Manhattan. To coincide wit
The New WQT Eclipse Collection Offers Affordable Luxury Timepieces
Sponsored post presented on best watches by advertiserWhen Umar Bajwa and Youssef Ayoub founded WQT in December 2017, it was because they saw a gap in the watch industry. In their estimation, many brands favor status symbols over genuine self-expression. Even more importantly, they observed that true luxury is typically unattainable for the average person. Bajwa and Ayoub are philosophically opposed to these premises, and they set about to create a brand that offers originally designed watches executed with premium components that are actually affordable. And WQT is very much a multi-cultural, “East-West” brand, with headquarters in both Dubai and Los Angeles.After two years of development, the Eclipse Collection was born. WQT launched its first four models in this collection in February 2020 - all skeleton watches - and they each retail for $475.