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NEWS WATCHES

Alexander Shorokhoff Watches
Alexander Shorokhoff watches are wrist-born works of art lauded for their unique dual citizenship that combines German precision with Russian spirit. The two focal collections, Heritage and Avantgarde, are inspired by culture, though each from a different perspective. The former is dedicated to the 19th century and combines classic design with traditional engravings, skeletonizing, and enameling. The latter is inspired by avant garde art and suprematism, the Russian art movement of the early 20th century. "Every watch tells a story,"founder and namesake Alexander Shorokhov explains.Babylonian II, hand engraved, manual wind, limited to 300 pieces.Though the Alexander Shorokhoff watch manufacture was formally established in 2002, Shorokhov has been producing watches since the mid-1990s, when he established the watch brand Poljot, and later Poljot International. At that time, like today, the Moscow-born aesthete was profoundly influenced by his native country, where he studied architectur
LAmicroLUX 2021: Brands & Enthusiasts To Gather In DTLA On November 6-7
Sponsored post presented on best watches for advertiserGearing up for its third annual event is LAmicroLUX, which will take place on the weekend of November 6th and 7th, 2021. Following last year's virtual event, watch enthusiasts, industry insiders, and brand ambassadors will gather in person at the iconic Grand Central Market in Downtown Los Angeles. A celebration of watch culture, LAmicroLUX is a great opportunity for enthusiasts to check out new releases, meet brand representatives, and have fun being around like-minded watch aficionados.While most watch fairs primarily focus on smaller microbrands and independents, LAmicroLUX is noteworthy in that it is one of the first events to successfully integrate well-known mainstream brands with more approachably priced, enthusiast-driven boutique brands together under one roof. Accordingly, it's a fun chance for watch enthusiasts of all types to hold space together. In years past, LAmicroLUX has attracted major participants such as Omega,