Hublot and Ferrari: The Art of Fusion
Brought together through everything from a shared passion for technique to a common consumer base, watch and car manufacturers have a long history of joining forces. While it seems that every notable watchmaker has allied itself with a top automobile brand, one of today's most visible partnerships is that between Hublot and Ferrari. With shared attributes ranging from technology and design to quality and precision, the two international luxury houses continue to build off of each other through a comprehensive agreement which covers everything from branding to marketing and communications initiatives.As the "Official Watch"and "Official Timekeeper"of both Ferrari and Scuderia Ferrari as well as the "Official Watch"of the Ferrari Challenge, Hublot has capitalized upon its position as exclusive watch making partner of the legendary car company to create several ground breaking timepieces – including the record breaking Masterpiece MP-05 LaFerrari released this year at Baselworld. Co
Hands-On With The Richard Mille Bonbon Collection RM 07-03 Cupcake, RM 07-03 Marshmallow, And RM 16-01 Fraise Watches
It might sound creepy and all, but I sometimes wish I were a fly on the wall. Like when the idea for the Richard Mille Bonbon Collection was first raised and presented at the brand’s HQ, or when fellow exhibiting brands at SIHH saw Richard Mille’s swan song at its last SIHH this year. In other words, the Richard Mille RM 07-03 Cupcake, Richard Mille RM 07-03 Marshmallow, and Richard Mille RM 16-01 Fraise are basically destined, and perhaps programmed, to upset people - even though I am sure we would all agree to a watch industry in which such cheeky creativity is the be-all and end-all.I don’t know. Maybe you think you do, but in reality, you?cannot know for sure, either. What I mean is that I still don’t know if the Bonbon Collection is meant as a practical (and ridiculously expensive) joke, or if it is a genuine product created after careful consideration of market research and a deep understanding of a dedicated customer base. It would be tempting to go for t