Jaeger-LeCoultre Reverso steel manual winding Kal. 822 Ref. 270.8.62 Reviews

NEWS WATCHES

Is Luxury Watch Marketing Failing?
It is a hot late-Summer day in the Lower East Side of people-busy Manhattan, and strolling down the street, I notice the side of a brick building painted with a 12-foot tall advertisement for a luxury watch company. It would actually be easy to miss noticing it above the corner market below, situated at the ground floor of the aging residential structure, and the ad-like so many of its kin-simply has the name of a brand and the picture of a watch, with an arguably tantalizing, yet ambiguous, slogan.Around the planet, in Hong Kong, watch ads litter the streets, buses, and billboards. It is difficult to travel more than a few steps in any commercial area and remove yourself from a line-of-sight view with a poster or sign marketing a watch maker-often with a regional or international celebrity wearing the product. In a dark, dirty, and ill-smelling alley behind the main thoroughfare, the walls are lined with evenly spaced posters for some of the world’s top luxury watch makers.
BEST FROM: & Friends February 3, 2017
There has been a lot of talk about the difficult times the Swiss watch industry is in, but SIHH 2017 proved that there is still room for some innovation and passion in the industry. So let's begin this roundup with a recap of some of our favorite new watches from the show.Next, we turn our attention to the industry by asking Fabienne Lupo, the Chairwoman and Managing Director of the Fondation de la Haute Horlogerie, about the state of the watch industry. Following that, we examine how watch prices have increased over the years, and seek to answer the parlor-game question: are watch prices really too high?