Rolex Cellini 18 ct red gold automatic Kal. 3180 Ref. 50525 Reviews

NEWS WATCHES

Watch Review: Ulysse Nardin Diver Chronograph 44 mm
Ulysse Nardin is probably one of the most storied traditional watchmakers, both in terms of its distant and recent history. The company has produced necessary marine chronometer clocks for ship navigation (including for the U.S. Navy) prior to electronic timing and communication tools and, more recently, it was the beloved creative space of the late Rolf Schnyder (who passed in 2011), who, starting in the 1980s made Ulysse Nardin one of the most interesting and dynamic luxury Swiss watchmakers of modern times. After his death, the Le Locle, Switzerland-based company was purchased by the Kering Group of luxury brands (that also owns companies such as Gucci and Girard-Perregaux) and now, under the leadership of Patrick Pruniaux, the company is developing an even newer personality that mixes the excellent heritage of the watchmaker with a sustainable business model suitable for a global audience. For the last several years, it has been absolutely fascinating to see the trajectory Ulysse N
How The High-End Watch Industry Is Robbing Itself Of Relevancy & What To Do About It
What is relevancy, at least in the context of product marketing? For me, it is the notion that a product is imbued with values which make it appealing for a consumer to include in their lives, today. In other words, relevancy is not just?what makes a customer want a product, but feel compelled and able to actually purchase it. On a regular basis, consumers view interesting if not beautiful products that they otherwise have no desire to add to their lives because those products lack relevancy for them. Imagine all the times you saw a timepiece you admitted was nice, but formed absolutely no desire to include it into your collection. Oftentimes that is because the product lacked relevancy for your life.Relevant products must have a direct emotional connection to consumers, in addition to being both practically and economically viable for inclusion into their lives. In other words, for a consumer to buy something, that thing must be purchasable, practical, relatable, and desirable. If any