Mark XVI White Dial Leather MKF A2892 On Sale
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DESCRIPTION: From the MK Factory
CASE: 316L Stainless Steel Case
MOVEMENT: Asian 2892 Automatic Movement , 28800bph
DIMENSIONS: 39mm x 11mm
CRYSTAL: Scratch-proof Sapphire Crystal with AR Coating
STRAP / BRACELET: Leather
Patek Philippe Watches Offer Great "Pick Up Line" In New Ad Campaign
Given the status that Patek Philippe holds in the watch community, I can safely hold them to a very high standard – even in their marketing. Starting in August of 2010, Patek Philippe will roll out a new advertising campaign for its womens watches. Watch advertising is crucially important because they make important value propositions to consumers, as well as communicate essential branding information that relates to how people perceive brands and luxury watches over all. Given that, I find it hilarious when I see an ad that makes me think about having a three-way.Which is exactly what Patek Philippe’s new slogan (as presented here) sounds like a pick up line for. Not just any three-way, but an inter-generational one. “Hey mom, daughter… don’t you agree that something truly precious holds its beauty forever? Can I interest you two in some Champagne?” Which in the ad is proceeded by the mother and daughter clutching hands while they giggle abruptly an
Diamonds Are A... Man's Best Friend?
It is no secret that precious jewels have always featured in men’s high-end, luxury watches. Yet it seems that these days more and more of these jewels are finding their way onto dials, bezels and bands, as opposed to only being incorporated in the complicated movements that power these incredible timepieces. One brand that has recently taken this new trend to the next level is Concord, with their new C1 Chronograph. The watch features a 44mm white gold case, standing 16.70mm tall and is set with enough diamonds (184 to be exact, or a cool 2.4 carats) to ensure that anyone who tries to look directly at the dial risks potential permanent blindness.However, the enhancement of the original C1 does not stop there, not by a long shot! A protective ring in white gold, fixed laterally by 7 self-blocking screws is enhanced by eight decorative elements straddling the bezel. These bastions protect a spectacular 3.30 mm thick sapphire crystal, which literally emerges from the case and displ