Five Ways I Would Make Baselworld A Far Better Wristwatch Trade Show
More than two years ago - before COVID-19 and the exodus of certain key exhibitors from the Baselworld - I began discussions with show organizers about how the show could be more useful in a world where the value of traditional trade shows has dramatically changed. About a year ago, these discussions intensified as the organization behind Baselworld was keen to develop a roadmap for how the world’s most important watch trade show event would adapt to a world when it needed to offer different value to the industry it served. Then the world sort of blew up in Baselworld’s face. Today, Baselworld has lost the majority of the anchor brands it has traditionally relied upon, and it is also in a position that, as of writing, there is no specific date for when the next Baselworld will take place, even though there is relative certainly it will happen sometime in 2021.At this juncture, I’d like to explain five ways that I would change the format and platform of Baselworld. The
NOMOS Glashutte Duo Watches
When it comes to watches that claim lineage in the Bauhaus movement, these tend to be largely focused on male consumers. At best, they will come in a size labeled "unisex,"generally around the 38mm mark. And sure, many women will be happy to wear a watch in that size. For NOMOS, that was not enough. To that end, they've released four models in the NOMOS Duo lineup that are no more than 33mm in diameter.Tangente 33 DuoWhat I like the most about these smaller NOMOS Duo models is the fact that, aside from the smaller size, these look just like any other watch. NOMOS ¡ª?quite wisely ¡ª?resisted any urge to slap gems onto the watch or ply some flowery motif. Yes, there are watches that are designed around those ideas, and if it's from scratch, it can work. But taking an existing watch, then shrinking and bedazzling it? That's just lazy. The NOMOS Duo is the opposite of lazy, in my book.